Uber Eats
Uber Eats analytics: where your margin is actually decided.
Commission, promotions, advertising, visibility, order errors, chargebacks. Every one of these is manageable — but only if you can read them together.
What the commission actually leaves you
Commission is not the only deduction. Service fees, discounts you granted, refunds and chargebacks stack on top. The waterfall calculates what genuinely remains.
Is your advertising still working?
Budget, impressions, clicks, cost per order, ROAS and the share of revenue attributed to campaigns. How dependent you are on ads is a metric in its own right.
Visibility first, then conversion
Appearing is not enough. Between impression, storefront view, menu view, basket and order, every step loses customers. The funnel shows which step costs you most.
The operations that shape your ranking
Order errors, prep time, unplanned downtime and customer rating influence your visibility on the platform as much as your ad spend does.
€72,620
2,530 orders
- Share of revenue
- 56,6 %
- Margin
- 23.8%
€41,030
1,460 orders
- Share of revenue
- 32 %
- Margin
- 25.1%
€14,600
510 orders
- Share of revenue
- 11,4 %
- Margin
- 48.2%
Direct ordering accounts for just 11.4% of revenue but delivers 48.2% margin, making it the most profitable channel per euro taken.
Restaurants running on Food'Up
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